ONLINE MARKETING

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What is this course about?

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Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website.

Who is this course for?

Entrepreneurs

Business owners

Amateur and intermediate marketers who want to increase their knowledge about  online marketing.

 

[faq title=”Click here for Course Preview ” icon=””]LESSON 1 – SEARCH ENGINE OPTIMIZATION

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW

1.3 WHAT IS SEO? PREVIEW

1.4 HOW DO SEARCH ENGINES WORK?

1.5 RESULTS AND POSITION

1.6 SEO PROCESSES IN LARGE & SMALL COMPANIES

1.7 LEARNING MORE ABOUT SEO

INTRODUCTION TO SOCIAL MEDIA

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW

1.3 THE SOCIAL MEDIA OBSESSION PREVIEW

1.4 WHO USES SOCIAL MEDIA

1.5 SOCIAL MEDIA IMPACTS ALL AREAS OF BUSINESS

1.6 SOCIAL MEDIA IN SMALL BUSINESSES

1.7 SOCIAL MEDIA IN MEDIUM BUSINESSES

1.8 SOCIAL MEDIA IN BIG BUSINESSES

1.9 THE SOCIAL MEDIA LANDSCAPE

1.10 WHY MARKETERS LOVE BLOGS

1.11 WHAT IS TWITTER?

1.12 WHAT IS FACEBOOK?

1.13 MEDIA SHARING

1.14 SOCIAL CHECK-INS

1.15 PUTTING IT ALL TOGETHER

INTRODUCTION TO PPC

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW1

1.3 WHAT IS PPC? PREVIEW

1.4 HOW PPC WORKS

1.5 THE PPC CYCLE

1.6 PPC FOR SMALL COMPANIES

1.7 PPC FOR MID-SIZED COMPANIES

1.8 PPC FOR ENTERPRISE COMPANIES

1.9 PPC ADVANTAGE

1.10 THANK YOU

INTRODUCTION TO CONVERSION OPTIMIZATION

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW

1.3 CONVERSION OVERVIEW PREVIEW

1.4 UNDERSTANDING CUSTOMER PERSONAS

1.5 PERSONAS AND SEGMENTS

1.6 CREDIBILITY

1.7 COMMUNICATING WITH YOUR CUSTOMERS

1.8 CONVERSION & WEB ANALYTICS

1.9 AIDAS

1.10 WHERE CONVERSION FITS INTO ONLINE MARKETING

INTRODUCTION TO WEB ANALYTICS

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW

1.3 WHY USE WEB ANALYTICS? PREVIEW

1.4 WHAT IS WEB ANALYTICS?

1.5 IS IT REALLY HARD?

1.6 CONCLUSION

INTRODUCTION TO CONTENT MARKETING

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW

1.3 WHAT IS CONTENT MARKETING? PREVIEW

1.4 CONTENT MARKETING AT SMALL BUSINESSES

1.5 CONTENT MARKETING AT MID-SIZED BUSINESSES

1.6 CONTENT MARKETING AT LARGE BUSINESSES

1.7 ROLES AND POSITIONS

1.8 OPPORTUNITIES OF CONTENT MARKETING

INTRODUCTION TO MOBILE MARKETING

1.1 OVERVIEW PREVIEW

1.2 INTRODUCTION PREVIEW

1.3 DEFINITION OF MOBILE MARKETING PREVIEW

1.4 MOBILE’S FIT IN MARKETING MIX

1.5 MOBILE MARKETING IS

1.6 MOBILE MARKETING ISN’T

1.7 MOBILE MARKETING OPPORTUNITIES

1.8 MOBILE ROLES IN ORGANIZATIONS

1.9 SKILLS REQUIRED

1.10 MOBILE IS NO LONGER A LUXURY

1.11 THANK YOU[/faq]

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KEY FEATURES

  • 7 High Quality Chapters
  • 1.5+ hours of HQ E-learning
  • Course Completion Certificate

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