Diploma in Marketing

|Diploma in Marketing|

Overview:
Diploma in Marketing provides students with sound theory and knowledge of marketing to enable them to progress their career prospects in sales and marketing management. Diploma graduates may find positions in sales and marketing, such as marketing manager, marketing team leader and product manager.Diploma in Marketing is credit rated by Scottish Qualifications Authority at Level 6 on the Scottish Credit and Qualifications Framework (SCQF).

Why study Marketing?

  • Demonstrate your competence in marketing
  • Earn an affordable qualification recognised in UK framework (SCQF)
  • Enhance global acceptance through a diploma which is benchmarked against European Qualifications Framework (EQF)
  • Join the global community of marketing professionals

Who is it for?

There are no formal entry requirements. Diploma in Marketing is open to all – from school leavers to graduates and professionals.

However, it may be of particular interest to:

  • Individuals responsible for marketing and sales management
  • A university student considering careers in the field of marketing management
  • Someone with a general interest in marketing management.

Syllabus

Diploma in Marketing covers following areas:

  • Basics of markets & marketing
  • Marketing process: strategy & planning
  • Customer focus: costs & benefits
  • Marketing environment
  • Behaviour of customers/ buyers
  • Marketing segmentation & positioning
  • Marketing mix
  • Selling & direct marketing
  • Different types of market
  • Different aspects of services marketing
  • International markets

Result & Certificate

Immediately after finishing the exam on Pearson VUE platform, we will provide the result.

The certificate and transcript will be couriered (using ROYAL MAIL or ‘similar’) to the address given by you in Pearson VUE web account. Hence, it is important thatyou provide detail and absolutely correct postal address with postcode in your Pearson VUE web account.

It may take up to 6 weeks to receive the certificate. If you DO NOT receive your certificate within 6 weeks from the date of successful completion of the exam, please contact us.